Consumer Preferences For Sustainable Returns

As e-commerce continues to evolve and become more popular than ever before, questions arise about how to maintain these operations in a sustainable way.

There is no denying that aspects such as the materials, manufacturing and transportation involved in the fulfilment of online orders can be harmful to the environment. Yet, it is only realistic to accept that e-commerce channels will only further expand its reach globally.

Therefore, it is clear there is now a collective awareness, both among brands and shoppers, that there needs to be an environmentally conscious way to run these operations and satisfy the demands of the modern consumer. Although balancing convenience with green options may be tricky, innovations and initiatives within the industry are making this ever more possible.

This is especially true as the voice of the consumer becomes louder on sustainability. As a frequent household topic of discussion, productive questions about sustainability are now entering many avenues of life. Consumers are now asking for more transparency on how their packages are reaching them, and how they are being returned, plus the impact of these services.

To dig into this deeper, ReBound asked a variety of consumers around the globe what their preferences are for online shopping and returns, as well as their shopping behaviors. This survey included many sustainable options, in areas such as packaging, labels and transport methods, to gage the audience’s appetite for greener e-commerce options.